I have been helping out at the department store on weekends. My pearl wholesaler opened a shop in a department store for one day only, so I went to help out. The trader is developing pearl gacha all over Japan.
- capsule toy machine
- toy-dispensing “gacha gacha”
- “gacha gacha” machine
- “gacha” capsule toy machine
Gacha seems to have various names overseas. There is a theory that it originated in America, and there is a theory that it originated in Japan. Yamada, my wholesaler, sells pearls in gacha.
We can purchase a pearl gacha with two 500 yen coins or 1,000 yen. 500 yen is about 3.4$ at the current rate. So we can try the pearl gacha once for $6.8.
The gacha product is a pearl pendant with a charm like the one in the photo. This pop is a gacha set up in a shop in Kyoto where we can play with owls, so it has been made it a charm related to them. In Japan, there is a trend that “pearls are a luxury item”, but it is an experiment that can be purchased casually for 1,000 yen.
At the department store on weekends, not only was there a gacha, but they could choose their favorite charm on the spot, and it was a sales method that made it into a pendant on the spot. Yamada currently has 40 pearl gachas in Japan. This time, at the request of the department store, this kind of sales format will be held for one day only. All the customers who visited this gacha space happily chose their favorite charms over time. It seems that it is easy to purchase if it is a cheap price of 1,000 yen. There were people who were not usually interested in pearls, but there were also customers who bought them because Pearl Gacha is rare. As a company that farms pearls, I am happy to have as many people as possible take an interest in pearls, no matter what the trigger is.
In the future, I would like to set up a pearl gacha not only in Japan but also overseas. Some traditional pearl companies say, “Don’t sell pearls cheaply,” but I want as many people as possible to know about pearls. Even if we roll out the gacha, it won’t have any effect on the pearl market.
They were for sale near me. Various things such as tomato pasta sauce, gyoza miso sauce were sold. I resisted temptation and didn’t buy anything that day.
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