The renewal of the Flower Jem homepage is now complete.
Until now, the homepage contained a great deal of content: photographs of pearl jewelry, articles, YouTube videos, Instagram posts, information about custom orders, and a rather long introduction to Lulu.
However, after giving it some thought, I realized that visitors arriving from Instagram were being shown Instagram again, while those arriving from YouTube were simply being shown more YouTube content.
This time, I reconsidered the true purpose of the homepage.
That purpose is to invite visitors to explore Flower Jem’s pearls or read its stories.
With that in mind, I redesigned the page around those two simple paths.
Lulu, of course, remains. She is the leading lady of Flower Jem, after all.
The next project will be to organize the pathways between the approximately 149 articles currently published on the website, so that visitors can move through them more easily and enjoy the stories without getting lost.
The homepage has become much simpler—but I believe it now has a much clearer purpose.
